Fundraising 101
Much of this information can be applied to ecommerce in general, but smash.gg shops are unique in that they function not just a place to sell goods, but as a compendium where sales are connected to your tournament via goals, empowering your community to make your tournament a better experience. We’ve found that there are 3 critical pieces that lead to a successful compendium: desireable goals that the community wants to fund, great products that people want to purchase, and effective marketing that gets your message out to the right audience. When all three come together, it’s a recipe for success. When one or more elements are lacking, results are less certain and those that remain must pick up the slack. For example, exciting goals and appealing products can generate a lot of sales, but without strong marketing you’ll miss potential buyers. The alternative, if you don’t offer products people love, will leave you dependent on goals and marketing alone in order to incentivize customers to directly donate. We’ve broken down each of these 3 areas into sections designs to teach you the basics and help you execute them successfully. We highly suggest reading through these articles before planning or requesting a shop:
1.Introduction into Fundraising